Woodio is a Finnish eco-design and materials technology company. Its commitment to innovation and sustainable development is demonstrated by the creation of a material that is the world's first 100% waterproof solid wood composite with a minimal carbon footprint. The patent-pending wood material technology is an innovative combination of wood-based adhesives and resin. Approximately 80% of the product's content is locally sourced wood. Woodio's material is significantly more impact-resistant than many other bathroom materials, making it virtually unbreakable under normal use. It requires no maintenance and has the same lifespan as, or even longer than, any other traditional bathroom material. Woodio has developed sustainable solutions throughout the entire production processāfrom the material itself to manufacturing, long-term use, and disposal (Woodio products serve as CO2 storage and can be burned for energy at the end of their life cycle, leaving no waste in landfills). They combine the advantages of commonly used bathroom materials while addressing their inherent problems. Their worldview is that the transition to a circular economy and design is essential. We all need to start making sustainable choices, whatever we do. The ceramics industry is among the world's most polluting, so they focused all their efforts on contributing to its improvement. Woodio's material innovation was inspired by the idea of āācreating more sustainable wooden bathroom tiles. Initially, this seemed impossible and extremely challenging, but it was a mountain their team was ready to conquer. And they are so pleased to have done so; today they can tell the world that a new material has been born! Their role as an eco-design company is to spark discussion on issues that impact the well-being of our planet. As a brand, they aim to offer a less environmentally damaging solution and change the way the world thinks about bathrooms. Therefore, their development efforts focus on bio-based and recycled raw materials. To achieve this change, they now face the challenge of researching and reinventing materials, as well as exploring how to reuse them multiple times, making them both durable and minimizing waste. Their patent-pending casting technology requires neither large amounts of water and energy, nor high-temperature kilns to produce the final product. This results in a significantly lower carbon footprint compared to traditional bathroom materials. CO2 emissions per unit are approximately 80% lower when using a similarly sized ceramic sink. All sinks and bathtubs are designed and manufactured in Finland at Woodio's own factory using a near-carbon-neutral production process. The Finnish Labour Association has awarded all Woodio products the Key Flag symbol in recognition of their Finnish-made status. The company has also been awarded the Design of Finland label, which is given to companies that have demonstrably invested in Finnish design. They are proud to wear these awards as a symbol of Finnish work, design, and craftsmanship.